Jan BeckerMay 162 minHow the Power of Storytelling Leads to Startup SuccessIntroduction In the fast-paced world of startups, where innovative ideas spring up like wildflowers, standing out from the crowd is...
Jan BeckerMay 92 minUnlock Your Startup's Potential: How Video Marketing Drives SuccessDespite the statistics - your startup isn’t doomed to fail. There are many things you can do right and one of the biggest ones is...
Jan BeckerFeb 272 minHow Chanel Uses Storytelling As Core Branding StrategyWhen you think of Chanel, what comes to mind? Perhaps it's the iconic quilted handbags, or the signature Chanel No. 5 perfume. But...
Jan BeckerFeb 12 minBest Types of Video for Social MediaFacebook Facebook is a great platform for businesses and individuals to reach a large audience. Here are the types of videos that work...
Jan BeckerJan 171 minThe Elements of Impactful Social Media ContentHere is a quick and concise run-through of what to keep in mind when doing social media posts. There are several key elements that can...
Jan BeckerJan 172 minCreating Video for Social Media in 5 Easy StepsCreating video content for social media can be a great way to engage with your audience and promote your brand. Whether you're looking to...
Jan BeckerJan 112 minDemocratisation of StorytellingNow you can be in charge: I the old days you needed millions of dollars to reach millions of people. This has now fundamentally changed....
Jan BeckerJan 52 minStorytelling is the Lifeblood of MarketingSince we talk about storytelling, let's make up a story about marketing and how it relates to story: "Once upon a time, in a land far,...
Jan BeckerDec 28, 20222 minHow to Produce a Branding Video Step by StepCreating a video for your brand is an image-defining process and the importance for the future of your company can't be underestimated...