Unleashing the Power of Branding Short Documentaries: Authenticity in a Digital World
In the ever-evolving landscape of brand marketing, standing out requires more than a catchy slogan or a flashy logo. It demands a...
top of page
Jan Becker
- Aug 21, 2023
- 2 min
You're Not Selling a Product; You're Selling a Story
In today's competitive marketplace, the difference between selling a product and crafting a legacy often boils down to one vital element:...
310
Jan Becker
- May 16, 2023
- 2 min
How the Power of Storytelling Leads to Startup Success
Introduction In the fast-paced world of startups, where innovative ideas spring up like wildflowers, standing out from the crowd is...
70
Jan Becker
- May 9, 2023
- 2 min
Unlock Your Startup's Potential: How Video Marketing Drives Success
Despite the statistics - your startup isn’t doomed to fail. There are many things you can do right and one of the biggest ones is...
260
Jan Becker
- Feb 27, 2023
- 2 min
How Chanel Uses Storytelling As Core Branding Strategy
When you think of Chanel, what comes to mind? Perhaps it's the iconic quilted handbags, or the signature Chanel No. 5 perfume. But...
440
Jan Becker
- Feb 1, 2023
- 2 min
Best Types of Video for Social Media
Facebook Facebook is a great platform for businesses and individuals to reach a large audience. Here are the types of videos that work...
140
Jan Becker
- Jan 17, 2023
- 1 min
The Elements of Impactful Social Media Content
Here is a quick and concise run-through of what to keep in mind when doing social media posts. There are several key elements that can...
390
Jan Becker
- Jan 17, 2023
- 2 min
Creating Video for Social Media in 5 Easy Steps
Creating video content for social media can be a great way to engage with your audience and promote your brand. Whether you're looking to...
290
Jan Becker
- Jan 11, 2023
- 2 min
Democratisation of Storytelling
Now you can be in charge: I the old days you needed millions of dollars to reach millions of people. This has now fundamentally changed....
220
Jan Becker
- Jan 5, 2023
- 2 min
Storytelling is the Lifeblood of Marketing
Since we talk about storytelling, let's make up a story about marketing and how it relates to story: "Once upon a time, in a land far,...
110
Jan Becker
- Dec 28, 2022
- 2 min
How to Produce a Branding Video Step by Step
Creating a video for your brand is an image-defining process and the importance for the future of your company can't be underestimated...
150
Branding, Storytelling and Filmmaking
A blog for business owners, marketing specialists, filmmakers, and all kinds of creators and influencers.
bottom of page